Feminine Mystiktok — the “that girl” phenomenon, Tiktok, and the allure of “Pretty Work”

Just who is “That Girl”?

Depending on your Tiktok algorithm, you may be familiar with “That Girl” already — clean, aesthetic vlogs, usually showcasing a thin white woman, draped in athleisure or expensive sweatpants, posing towards the mirror for a “fit check”, or applying goop from an assortment of plastic jars promising eternal youth. She takes us with her to Whole Foods. She cleans her house, elegantly. Her boyfriend works in tech, presumably in the other room…